The U-Haul
Trucks Are In Your Mind
by
Benjamin Bratton
As reported
by the New York Times, Newsweek, Le Monde, The Guardian, Salon and
others, Miltos Manetas, armed but with a web site in drag and exactly
23 invisible U-Haul trucks, hijacked last month's Whitney Biennial.
While the
facts are simple, nobody is really quite sure what happened.
Miltos
noticed that for some reason whitneybienniel.com was not taken,
registered it himself, and there staged an alternate exhibition
of nice Flash work.
Fine and
well, except that many of the contributors were under the impression
(one neither encouraged nor discouraged by Manetas) that this was
the "real" whitneybienniel.com web site, which by definition,
it of course was.
Manetas
also explained that in addition to the web site, this exhibition
would take place in 23 U-Haul trucks circling the Biennial's opening
party.
This unlikely
specter appealed to those new media artists who (rightly) feel themselves
to be still rather misunderstood and underappreciated by the "real"
art scene, even a technology-forward one like the Whitney.
The circling
U-Haul trucks would be an undeniable presence. They would by sheer
scale form an ominous obstacle between party and partygoers; out
with the old, in with the new!
These Flash
U-Hauls would be the new gatekeepers, the new machines that decide
who gets in and out!
The Whitney
Biennial is, for the convenience of argument, the "Las Vegas
of cultural capital," and in this casino of cool, Manetas was
handing out counterfeit currency.
But as
with any good counterfeiting scheme, the currency passed for real
long enough that enough people used it, traded it as real that it
became, in practice, as real as real money.
Many participants
from new media art circles were less than pleased with their payment
in simulated cultural capital. Perhaps because many of them are
still stinging from the evaporation of stock option wealth, the
whole counterfeit currency thing isn't so amusing.
Miltos
is always is happy to talk at length about the power of simulation,
and it is in molesting the Reality Principle that his work takes
the greatest pleasure.
Manetas's
projects range from traditional oil paintings of Sony PS2 gear to
the hiring of Lexicon Branding (coiners of post-English terms like
Powerbook, Pentium, Zima, etc.) to name a new art movement -- that
name is Neen.
His Electronic
Orphanage un-gallery on Chung King Road in Chinatown, Los Angeles
is an opaque black box where Neen is allowed but confused passersby
from nearby openings often are not.
As another
incident at the Deitch gallery last Fall showed, he is also willing
to provoke the plagiarism police to hand-to-hand combat. The current
sleight and diversion reaches the highest levels of the reality
industry.
The New
York Times reported on March 4 that Miltos? U-Haul's would in fact
be driving his trucks around the museum "tomorrow". In
fact the Paper of Record gave to Whitneybiennial.com as much coverage
as the "realē event itself. Another story on the Biennial reported
after the day the trucks didn't come only mentions the forged web
site.
Interestingly,
it was not the old school art crowd who raised the biggest stink
when (surprise, surprise) a battalion of U-Haul trucks doubling
as Flash theaters didn?t descend on the Upper East Side of Manhattan.
Nor were
they really the butt of the joke anyway. "I love the Whitney.
They are like family," says Miltos. The truly upset were many
(most definitely not all) of the apparently more literal-minded
new media participants and cosponsors.
Maxwell
L. Anderson, director of the Whitney, was unperturbed and was quoted
in the Times linking Manetas? action to the venerable tradition
of guerrilla action-art.
However,
a discussion forum on Archinect, a design community site that cosponsored
whitneybienniel.com took far more offense.
"He
lied to us!" one post shouted. "We went to see the trucks
and they weren?t there!"
But were
they?
This panic
is complex, and more than a bit worrisome.
One might
hope that if anyone appreciates the digital logic of the whole effort
-- now even museums can have an infinite number of perfect copies
it would be new media artists.
And of
course, many including myself do.
But the
general level of outrage was so pitched that this anger at the there-that-wasn't-there
may prove the most intriguing outcome of all this.
David Copperfield made the Statue of Liberty disappear and then
reappear. Miltos made the Whitney Museum of Contemporary Art appear
and then disappear.
Of course
it was not true, it was better than true. But it wasn?t false either,
and this is the complicated mess that simulation makes of representation
and the various capitals that rely upon it.
As Krzysztof
Wodizcko's projections are and are not graffiti, that do and do
not de-face architecture, Manetas did and did not Identity-Hack
the Whitney. If he had truly broken in and stole something, then
things would be a bit less disturbing because more black and white.
We would at least know what we know.
As it stands,
undecidable because the only thing broken was a promise never actually
made, itself only imagined, we are left holding the invisible bag.
At the gala, this destabilizing ambiguity caused a ripple of curiosity
but was soon cheerfully absorbed by the "real"
Whitney crowds, always jouncing for an ironic jostle.
The re-absorption
is made easier because Manetas sees this whole operation not so
much a meta-commentary on the ultimate arbitrariness of cultural
gatekeeping, but as a kind of Urpiece, a giant red ribbon placed
around the entire event on which he can place his (virtual) signature.
In cyberspace,
WhitneyBiennial.com is Earth Art, a big topological gesture referencing
the site-ness of its location and locatablity.
But as
Anderson suggested, all this is not new, and Miltos Manetas doesn't
claim it to be.
The brothel
in which Jean Genet stages his 1956 play, The Balcony, is a repository
of illusion, a liminal zone within a contemporary European city
aflame with revolution.
After the
city's royal palace and rulers are destroyed, the bordello's costumed
patrons impersonate the leaders of the city.
As the
masquerades warm to their roles, they convince even the revolutionaries
that the illusion created in the bordello is preferable to reality,
in fact is reality.
In the
everyday life of global simulation, everyone is played by many roles,
and the architectures of cultural venture capitalism in/out, me/you,
genius/idiot- have an animation of their own, one that conjugates
the artist more than the other way around.
In Genet's
play, as the revolution burns itself out, the patrons emerge in
the uniforms of the deposed leaders, and to a city now hungry for
order, their presence fills the vacuum of the real and they are
elevated to the positions they drag.
The U-Haul
trucks are in your mind. Have some more hors d'oeuvres. |